Bic Lighters

Bronze — Atlanta Addy Awards 2019

Some people would search the world over for their lost Bic.
Because to them, a disposable lighter is anything but.


We’ll place missing Bic posters in magazines. Towards the back of the publication, readers
will find the lighter in question via to-scale blow-in cards which will double as coupons.


We’ll run :30 voicemails on Spotify from people calling to ask if you’ve seen their lighter.


‘Missing’ billboards will feature distinct Bic lighters, which will be attached to the tops of
vehicles that periodically circle around the area.


‘Missing’ Bic posters will be placed in restrooms with the lighter in question attached to the urinal screen below.
Graphic Design: Mikey Kelly
CW: Jake Christensen