Some people would search the world over for their lost Bic.
Because to them, a disposable lighter is anything but.

Print

‘Missing’ posters for lost lighters will be placed in magazines.

Radio

We’ll run :30 voicemails on Spotify from people calling to ask if you’ve seen their lighter.

Outdoor

‘Missing’ billboards will feature distinct Bic lighters, which will be attached to the tops of
vehicles that periodically circle around the area.

Guerilla

‘Missing’ Bic posters will be placed in restrooms with the lighter in question attached to the urinal screen below.