Call of Duty: Modern Warfare 2

To celebrate the rerelease of Call of Duty: Modern Warfare 2, Burger King gave fans a once-in-a-lifetime chance enjoy food from the video game’s Burger Town restaurant.

One Burger King restaurant in Long Beach, CA, was transformed into the game’s fictional fast food joint for a day. Guests were served menu items inspired by the game and got to face off against professional gamers a day before it was released.

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Burger Town Takeover

We pitched this campaign as summer interns at MullenLowe and got to see it brought to life after our internship.