Call of Duty: Modern Warfare 2To celebrate the rerelease of Call of Duty: Modern Warfare 2, Burger King gave fans a once-in-a-lifetime chance enjoy food from the video game’s Burger Town restaurant.
One Burger King restaurant in Long Beach, CA, was transformed into the game’s fictional fast food joint for a day. Guests were served menu items inspired by the game and got to face off against professional gamers a day before it was released.
Burger Town Takeover
We pitched this campaign as summer interns at MullenLowe and got to see it brought to life after our internship.
Featured on Adweek and The DrumAgency: MullenLowe
CD: Enrique Camacho
ACDs: Cody Dummer, Marcelo Maciel & Renato Barreto
Senior Creatives: Alex Chapman & Thomas Nitti
Creative Interns: Jake Christensen, Patrick Huang, Sumner Mahaffey & Alexa Spiroff
Production Company: 500 Degrees