
Fight Teeth
In order to help the NHL’s Anaheim Ducks shed their Disney-adjacent persona, we turned the knocked-out teeth of their opponents into the grittiest collectible of all time. Then we invited fans to collect them all in an unhinged 1990s style toy commercial.Ad Age Editor’s Pick

Agency: Battery
GCD: Michelle Nam
ACD: Carl Larsson
Senior Copywriter: Jake Christensen
Art Director: Jara Cadiz