Borderlands 4 - Quit Earth

Earth kinda sucks lately. So for the launch of Borderlands 4, we told everyone to “Quit Earth”. We plastered Times Square and LA with cryptic ads that left people wondering what the hell was going on.



Then, on launch day, we finally came clean. “Quit Earth” turned out to be Borderlands 4, with citywide takeovers and a giant activation at the Las Vegas Sphere.

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