The Luxury Angus Collection
The new Steakhouse Angus Thickburguer is stepping up the fast food burger game. It’s premium. It’s lavish. It’s sumptuous. And what’s the most universal way to signify something is fancy?Cursive.
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Carl’s Jr. & Hardee’s x The Shoe Surgeon
In honor of the Steakhouse Angus Thickburger, we collaborated with the Shoe Surgeon to launch two pairs of custom luxury sneakers that fans had the chance to win.
Carl’s Jr.
Hardee’s
Stage 1: Teasers
We gave fans a sneak peek of the partnership across our social media platforms.
Stage 2: Hype
Then we shared behind-the-scenes on content on the inspiration behind each design.
Stage 3: Launch
Finally, we revealed the shoes and invited sneakerheads to enter the raffle.
And here’s a closer look at the sneakers:
Agency: 72andSunny
CD: Tony Kalathara
Senior Creatives: Brittain McNeel & Whitney Yando
Creatives: Jake Christensen & Ashley Crouch