![](https://freight.cargo.site/t/original/i/47001f85784a90d4bd005358f2da692780a5c746ae3679d0a4e3b216bd5a26d4/Ikea.png)
Ikea will establish an emotional connection with parents when they need it most:
during their Off to College Sale.
Print
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for bittersweet, the Besköta tissue box will be given away free during the sale.
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parents through the departure of their children.
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college students can show their appreciation in a convenient yet heartfelt fashion. After all,
there’s nothing parents love more than a homemade card.
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during their Off to College Sale.
![](https://freight.cargo.site/t/original/i/43789c8d1c4b6d2065d037bd73bf6cd7262ce557ec0ec5f8afe8c0b2ec6a8427/Ikea12.jpg)
![](https://freight.cargo.site/t/original/i/5f7f052e5d334eb1aed68e753496746d62b9f6da22f411d0999518a3898976de/Ikea2.jpg)
![](https://freight.cargo.site/t/original/i/31d832618172360e4b39bc1fb51e47f3f1fcfff987245c1e9984657507569abb/Ikea3.jpg)
Besköta Tissue Box
Letting go of a child is hard. Thankfully, IKEA designed extra soft tissues. Swedishfor bittersweet, the Besköta tissue box will be given away free during the sale.
![](https://freight.cargo.site/t/original/i/f17568aa9f3784c05b80ba93e0ae9eafcd3ecf9fe208625da88f281e5983190e/OffToCollegeTissue.jpg)
Therapy Couches
During the sale, we’ll outfit one of the showrooms with a therapist to counselparents through the departure of their children.
![](https://freight.cargo.site/t/original/i/1f0c7e3d30bce3639b57f002d1662227549958e6ad293a292e7d236fde494a7d/IkeaTherapist.jpg)
Thank You Cards
Included with each Off to College purchase will be a coloring-book style thank you card, socollege students can show their appreciation in a convenient yet heartfelt fashion. After all,
there’s nothing parents love more than a homemade card.
![](https://freight.cargo.site/t/original/i/d12af57e4da0be9768e96cb3127564738356536a71b27558fff25c9de857c0ad/ThankYouCard.jpg)
Art Director: Johnny Lopez
Copywriter: Jake Christensen