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Ikea will establish an emotional connection with parents when they need it most:
during their Off to College Sale.
Print
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for bittersweet, the Besköta tissue box will be given away free during the sale.
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parents through the departure of their children.
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college students can show their appreciation in a convenient yet heartfelt fashion. After all,
there’s nothing parents love more than a homemade card.
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during their Off to College Sale.
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Besköta Tissue Box
Letting go of a child is hard. Thankfully, IKEA designed extra soft tissues. Swedishfor bittersweet, the Besköta tissue box will be given away free during the sale.
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Therapy Couches
During the sale, we’ll outfit one of the showrooms with a therapist to counselparents through the departure of their children.
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Thank You Cards
Included with each Off to College purchase will be a coloring-book style thank you card, socollege students can show their appreciation in a convenient yet heartfelt fashion. After all,
there’s nothing parents love more than a homemade card.
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Art Director: Johnny Lopez
Copywriter: Jake Christensen