Ikea will establish an emotional connection with parents when they need it most:
during their Off to College Sale.


Besköta Tissue Box

Letting go of a child is hard. Thankfully, IKEA designed extra soft tissues. Swedish
for bittersweet, the Besköta tissue box will be given away free during the sale.

Therapy Couches

During the sale, we’ll outfit one of the showrooms with a therapist to counsel
parents through the departure of their children.

Thank You Cards

Included with each Off to College purchase will be a coloring-book style thank you card, so
college students can show their appreciation in a convenient yet heartfelt fashion. After all,
there’s nothing parents love more than a homemade card.

Student Gold - American Advertising (ADDY) Awards 2019

Student Silver - District 7 Advertising (ADDY) Awards 2019
Student Gold - Atlanta Advertising (Addy) Awards 2019
Art Director: Johnny Lopez
Copywriter: Jake Christensen